About Us

Thank you for being one of our first testers. This survey takes around 5 minutes. Your honest feedback shapes everything we do next - there are no right or wrong answers.

Part 1 covers the bread loaf you tried. Part 2 is about a future product idea - frozen pizza dough. You won't have tasted it, so we're just after your gut reaction to the concept.

Part 1 - About the bread

Q1 - Select all that apply
How do you currently get your bread, and have you ever baked your own?
How often do you buy bread?
Q2 - Scale 1 to 10
How would you rate the taste and texture of the loaf overall?
Very disappointingExceptional
In one word, how would you describe this bread?
Q3 - Select one
Compared to the bread you usually buy, how does this loaf compare?
Q4 - Select all that apply
Which of the following qualities would make you more likely to buy this bread regularly?
We want to understand what you actually care about - be honest, not polite.
Q5 - Price inputs
Thinking about a weekly bread subscription delivered to your door - what prices feel right to you?
Enter a dollar amount for each. There are no right answers - go with your gut.
$
$
$
Q6 - Select one
What subscription or buying format would suit you best?
Q7 - Scale 0 to 10
Imagine you saw this bread at a local market - how likely would you be to recommend it to a friend or family member?
Would not recommendWould tell everyone
What's the main thing that would hold you back?

Part 2 - A future product: frozen pizza dough

We're exploring whether to offer frozen pizza dough made with the same regenerative flour - delivered alongside your bread subscription. You haven't tried it. We're just after your honest reaction to the idea.

Q8 - Select all that apply
How often do you make pizza at home, and how do you usually handle the dough?
Q9 - Select one
How appealing does frozen pizza dough - made with regenerative flour and delivered with your bread - sound to you?
Q10 - Select one
If this product existed today, how would you prefer to buy it?
Q11 - Price inputs
What price per dough ball would feel fair, knowing it's made with premium regenerative flour?
$
$
Q12 - Open response - Optional
Is there anything else you'd like us to know - about the bread, the idea, or what would make you a loyal customer?
Your responses are sent directly to the Flour Boy team. Thank you for your time.